CommTech Quickstart Guide

CommTech is the application of data and analytics to create communications campaigns that engage a broad range of stakeholders as unique individuals based on their behaviors, beliefs and interests to drive desired actions and outcomes. Building and integrating a CommTech stack can seem like a daunting task, but if done successfully, it can take your communications initiatives to the next level.

This guide, first shared in our 2020 Spring Seminar, will show you where to start!